What to include in your Kindle book
Before I talk about all the must-haves you need in your Kindle book, I want to make sure that you’ve made the book as actionable as possible for your readers.
You want them to get some quick wins by reading your book and the best way to do this is to make sure that you provide either a brief summary at the end of each chapter and/or an action list for them to complete.
Think about providing as much value as possible. The more hand-holding you can provide to your reader, the better. Tell them what to do next.
The must-haves you’ll need inside your book include:
Title page
Copyright page
Free gift
Dedication page
Acknowledgements page
Table of contents
Preface (optional)
Forward (optional)
Introduction
Chapters
Next steps
Review request
About the author
There are some key pages in that list that you want to make sure you include, such as the free gift, table of contents and author pages.
These pages are key to sending an endless stream of new clients and customers your way.
You might be wondering what I mean by free gift… this is a lead magnet to encourage people to join your email list.
You can either use a current lead magnet you have, like a resource library, or you can make one specifically for the book.
Some ideas that work well include:
Workbook
Action guide
Audio version of the book
Checklist
Video course
Your table of contents should highlight all the chapters you have in your book, so that when someone is previewing your book, they know what you’re going to be talking about.
Your author page is where you should provide a quick bio about yourself and include links to your website, social media accounts as well as the free gift opt-in (again).
Once you’ve got all of this sorted, get your book edited, formatted and published on your preferred channel.
If you want to make money with Kindle ebooks, then you’ll be opting for Amazon, which is what I use, but you could use multiple marketplaces, such as Kobo, iBooks, Google Play etc.
If you’re going that route, use an aggregator like Draft2Digital.com — it will make your life easier than going to each marketplace direct.
Ok, now you need to get your book out to new readers aka potential new clients and customers!
How to market your book to attract new customers and clients
Once you’ve got the Kindle book live on Amazon or Kobo etc, it’s time to market that baby!
On Amazon, the first 30 days are the most important. This is because it’s the only time that your book will be featured in the “Hot New Releases” category, reserved only for NEW books published in the last 30 days.
Your aim is to get enough momentum so that your book lands in that category.
There are a number of things you can do to market your book:
Run Facebook Ads to your lead magnet that then upsells them to your book
Promote your book for $0.99 and submit it to promotional websites
Run ads on Amazon to promote your book
Let your already avid readers know via email that your book is live and on sale for x number of days
I’d definitely recommend launching your book at $0.99 for the first 7 days, then increase the price to $2.99-$5.99.
Why no more than this? Because on the Amazon marketplace, Kindle ebooks sell best at that price point.
In fact, Amazon will provide you with suggested price points when you go through the publishing process, as shown below for my book, No Gym Needed.
Lise Cartwright - hustleandgroove.com